THE FOUNDER
Jon Ward
Jon was born in the UK in 1950, grew up in London, and graduated from Cambridge University. After a period of social work and teaching, he launched his business career as the principal writer for Pentagram, Europe’s premier design company. In 1992, he emigrated to the United States where he built his brand consulting practice. As a business writer, he contributed to several books, including
work by the monetary expert Jim Rickards and a major book by one of the world’s leading design thinkers, Bruce Mau. While in the US, he also created Braincat, a process and software tool to help people think through complex information. In 2025 he moved to Vienna, Austria, where he is working on a new version of Braincat, a publishing venture called Sheviock, and The Human Intelligence Trust. Jon is a published essayist and poet.